Levers
YouTube Ads marketing agency
Leverage the #1 video platform, with 2.2B+ monthly users on YouTube, OTT and search video ad formats designed to captivate the audience and be served at the best moment, and the most precise targeting of the Google platforms by interest and geography.
The mission
Design, test, and structure your YouTube Ads campaigns: winning strategies, account structure, targeting, content, and watchpoints, to turn the channel into a high-performing, sustainable, and scalable growth lever.
Objectives
- Experiment with up to 25 combinations of audiences + messages
- Experiment with different ad formats
- Experiment with different technical settings and bidding strategies
- Identify the best-performing audiences and messages
- Identify the watchpoints specific to your brand
- Identify the optimal bidding and budget strategy
- Define the optimal account structure
- Consolidate the campaigns to keep them running
Key steps
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Competitor benchmark
- targeting
- positioning
- performance
- ad and creative concepts
- complementary tactics
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Audit of the existing setup (if any)
- account structure
- targeting
- ads
- CPR/CPA
- other KPIs
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Strategic framing
- account structure
- combinations of audiences and messages
- ad formats
- budget
- watchpoints
-
Phase 1
- Ideation
- working session to define the ad concepts and their content
-
Phase 1
- Test&Learn
- production and launch of the first campaigns
- daily optimizations
- weekly macro retrospectives. (3 weeks)
-
Phase 1
- Report
- best-performing campaigns
- best-performing ads
- analysis of opportunities and weak signals
- strategic recommendations for Phase 2
-
Phase 2
- Ideation
- working session to define the ad concepts and their content
-
Phase 2
- Test&Learn
- production and launch of new campaigns integrating the learnings from Phase 1
- daily optimizations
- weekly macro retrospectives. (3 weeks)
-
Phase 2
- Report
- best-performing campaigns
- best-performing ads
- analysis of opportunities and weak signals
- strategic recommendations and definition of the next steps
-
Consolidation
- implementation of the learnings from Test&Learn Phases 1 and 2 to set up the first solid campaigns
- aligned with the defined strategy
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Long-term partnership
- review of the option to extend the engagement over time