Levers
Web press relations agency: SEO and backlinking
Leverage the notoriety and authority of web media, an excellent lever to propel organic SEO through authority sharing thanks to backlinks, gain a high-impact marketing argument thanks to public recognition of the media, visibility with the media's audience, and additional content for the brand's content marketing.
The mission
Generate maximum SEO rankings, traffic, and visibility by publishing press articles on the news sites of your choice (catalog of 500+ sites across all categories: Forbes, JDN, small blogs, ...).
Objectives
- Select the most relevant media and formats
- Verify the quality of the media's traffic
- Negotiate the best rates and publishing conditions with the media
- Define the ideal content and its structure to maximize results
- Ensure the brand image is respected
- Maximize the backlinks and SEO outcomes
Key steps
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Competitor benchmark
- online & offline media presence
- external SEO & backlinking strategy
- positioning
- performance
- formats and content of the existing articles
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Audit of the existing setup (if any)
- online media presence
- performance of the current backlinks and impact on organic search (SEO)
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Strategic framing
- media categories
- publishing formats
- positioning
- message
- call to action
- publishing dates
- budget
- watchpoints
- selection of the media and filtering by traffic quality
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Contact the selected media
- negotiate the best publishing conditions (rates, dates, placements, promotion, indexing, bonus relays such as newsletters)
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Brief delivery
- communicate the objective
- content to write
- guidelines
- resources
- watchpoints
- calls to action
- any other relevant element
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Article writing
- supervision of the production of the articles by the writers
- delivery of the final assets to the client
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Article publishing
- publication of the articles on the various media and delivery of the links
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Renewal
- review of the option to repeat the operation