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Systems

Viral marketing agency - Viral Referral Program (R0 by WDG©️)

Leverage the most powerful growth lever, viral referral, behind the success of many major brands in record time, with a purely scientific approach built on maximizing the R0 (the reproduction rate of a virus) for exponential propagation (for example: 4 customers = 40 shares * 20% conversion = 8 customers; i.e. R = 2 since each customer brings 2 new ones, who will bring 4, etc.).

The mission

Design and deploy a referral program modeled on the reproduction principle of viruses.

Objectives

  • Define the objectives of the referral program
  • Define a realistic exponential virality model based on the R0 principle
  • Identify the market's best practices
  • Ensure the proper technical integration with the site (customer base, tracking, rewards, ...)
  • Ensure the profitability of the program and its repeatability
  • Make sure to neutralize fraud and similar risks

Key steps

  1. Benchmark of similar companies
    • analysis of how their referral programs work
    • inspirations
    • applied tactics
    • communication about the program
    • other related details. (1 week)
  2. R0 design
    • working session to model a viral referral program built on the combination of a mechanic and distribution relays producing R>1 (incentive * distribution * exposure; for the referrer & the referee)
    • simulation of different models and their performance (ROI, friction/traction, growth, etc.)
    • identification of the watchpoints with a focus on profitability and on security / fraud risks. (1 week)
  3. Technical framing with the client
    • working session to study the technical feasibility
    • identification of the main technical specifications
    • possible watchpoints. (1 week)
  4. Implementation
    • production of the functional and technical specifications
    • delivery to the client's technical team for integration
    • possible various configurations
    • support in setting up the distribution relays. (3 weeks)
  5. Test&Learn
    • monitoring of the first results and continuous optimization to perfect the model. (4 weeks)
  6. Long-term partnership
    • review of the option to extend the engagement over time

Options

- Installation of a plugin on your site (CMS only): €675 excl. VAT

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