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Retention and user engagement marketing automation agency

Leverage the strategy vital to any platform to engage its users effectively and durably without effort, by sending the right messages at the right time to activate each user in a personalized way and lead them to the desired actions, thus increasing engagement while staying more present in the user's mind, all at low cost since it capitalizes on an already acquired audience.

The mission

Design and deploy user engagement scenarios via email & SMS to automate the onboarding, activation, and reactivation of your users.

Objectives

  • Experiment with up to 5 different email and/or SMS scenarios
  • Identify the scenarios with the greatest impact on user engagement (onboarding, activation, other transactional messages)
  • Identify high-value messages to offer within the scenarios
  • Define for each scenario: the audience segments, the messages, the sending steps and cadences, the channels (email, SMS, push, ...)
  • Ensure the proper configuration of the tools (CRM connection, channels, deliverability, audience segments, automation, tracking, ...)
  • Consolidate the scenarios so they run on autopilot

Key steps

  1. Audit of the existing setup (if any)
    • scenario structure
    • content
    • performance
    • configuration
    • cadences
    • deliverability
    • trends in user behavior
    • possible watchpoints
    • KPIs to improve
  2. Scope framing
    • main objective (OMTM)
    • distribution channels
    • marketing automation tool
    • identification of the content and various resources that can be distributed
    • other watchpoints
  3. Ideation
    • working session to identify up to 5 marketing automation scenarios and 20 messages in total to increase user engagement with a focus on the main objective (OMTM)
    • more broadly
    • keeping as many users active as frequently as possible
  4. Scenario mapping
    • definition of the scenarios and their messages
    • sending cadences
    • channels
    • content
    • calls to action
  5. Scenario content production
    • writing of the texts
    • production of the visuals
    • preparation of the additional content
  6. Scenario integration
    • implementation of the scenarios on the marketing automation tool
  7. Test&Learn
    • monitoring and analysis of the performance of the first sends
    • A/B testing
    • continuous optimization
    • performance stabilization. (4 weeks)
  8. Follow-up
    • review of the option to benefit from 24/7 support and monitoring + a monthly performance review

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