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Content

UGC marketing agency - User Generated Content

Get authentic content produced by your customers, the best format to capture attention and earn the audience's trust, usable both for advertising campaigns and on marketing assets such as a landing page.

The mission

Design and have your customers / users produce so-called "UGC" content (videos, photos, audio, text), and leverage a more effective, reassuring, and persuasive format for your marketing.

Objectives

  • Identify up to 25 customers/users to contact to propose producing "UGC" content (via: social networks, the customer base, or other)
  • Define the objective of the content to be produced by the customers/users (advertising, reassurance, documentation, ...), the target audience, the message to convey, and the distribution media
  • Define a strong concept: impactful and meeting the content's objective
  • Define the optimal structure of the content (elements, script, guidelines)
  • Define the rewards to offer to volunteering customers/users
  • Ensure the content is aligned with: the target audience, the message to convey, and the product
  • Ensure the brand image is respected
  • Ensure the specifications of the distribution media are respected
  • Ensure the production schedule is respected
  • Ensure the production elements are made available (e.g. package shipping)

Key steps

  1. Benchmark
    • UGC used by competitors
    • general trends
    • other inspirations
  2. Strategic framing
    • objectives and usage of the content
    • target audience
    • formats (videos, photos, ...)
    • distribution media and related specifications
    • incentives/rewards
    • message
    • call to action
    • other watchpoints
    • selection of the relevant customers and of the actions required to contact them
  3. Ideation
    • working session to define the concept
    • define the possible complementary tactics to integrate into the content
    • write the brief to be sent to the users
  4. Participant recruitment
    • contact the selected customers to propose taking part in the operation
    • validation of the key elements of the brief (production equipment, format, image rights, reward, dates, ...)
  5. Participant briefing
    • delivery of the brief by email and confirmation of the commitment
  6. Production
    • supervision and support of the participants throughout UGC production
    • then delivery of the final assets to the client

Options

- Additional UGC: €245 excl. VAT / piece

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