Content
TV ad spot creative studio
Produce a video ad spot centered on creativity and depth of message, to better win over the target audience and propel your brand image and its public recognition at scale, while maximizing results on digital advertising platforms with a favored format, better received by the audience compared to static visuals.
The mission
Design and produce a long video ad ("TV spot" type) optimized for the platforms and their algorithms, as well as TV & streaming broadcast, and the targets and advertising objectives of your choice (motion design, existing footage, or stock).
Objectives
- Define strong, clear, and attention-grabbing ad concepts
- Define the optimal structure for each video (scenes, content elements, layout, ...)
- Ensure the videos are aligned with: the target audience, the message to convey, and the product
- Ensure the brand image is respected
- Ensure the specifications of the distribution media are respected
- Ensure the videos' content is optimized to engage the audience (copy design, graphic style, call to action, ...)
- Adapt the videos to the formats of each distribution medium
Key steps
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Ideation
- working session to define the ad concepts and their content
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Brief writing
- concepts and resulting videos
- content
- scenes and script
- design
- format
- related resources (brand guidelines, logo, iconography, ...) and any other useful specification
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Production
- creation of the videos according to the brief
- adaptation to the different formats
- export and delivery / ready to use