Content
TV ad spot filming studio
Produce a video ad spot centered on creativity and depth of message, including a film shoot bringing a unique concept to life, to better win over the target audience and propel your brand image and its public recognition at scale, while maximizing results on digital advertising platforms with a favored format, better received by the audience compared to static visuals.
The mission
Design and produce a long video ad ("TV spot" type) optimized for the platforms and their algorithms, as well as TV & streaming broadcast, and the targets and advertising objectives of your choice (motion design, existing footage, or stock).
Objectives
- Define strong, clear, and attention-grabbing ad concepts
- Define the optimal structure for each video (scenes, content elements, layout, ...)
- Ensure the videos are aligned with: the target audience, the message to convey, and the product
- Ensure the brand image is respected
- Ensure the specifications of the distribution media are respected
- Ensure the videos' content is optimized to engage the audience (copy design, graphic style, call to action, ...)
- Adapt the videos to the formats of each distribution medium
Key steps
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Ideation
- working session to define the ad concepts and their content
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Brief writing
- concepts and resulting videos
- content
- scenes and script
- design
- format
- related resources (brand guidelines, logo, iconography, ...) and any other useful specification
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Filming
- location scouting and booking
- administrative and legal preparations if needed
- assembling the film crew
- preparation and validation of props and sets
- briefing and validation of the shooting plan with the crew
- filming
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Production
- footage review (derushing)
- creation of the videos according to the brief
- color grading
- adaptation to the different formats
- export and delivery / ready to use