Levers
Street Marketing agency
Leverage Street Marketing to create real contact with your audience, a high-impact local activation lever, complementary to digital campaigns.
The mission
Design and deploy a Street Marketing operation to generate visibility, interactions, and acquisition in public spaces.
Objectives
- Define the setup (animation, distribution, installation)
- Frame locations, dates, and teams
- Produce the field materials
- Ensure compliance (permits)
- Manage the operation
- Measure the interactions and leads generated
Key steps
-
Framing
- objective
- locations
- dates
- setup
- permits
-
Ideation and brief
- activation concept
- field materials
-
Production
- materials
- staffing
- logistics
-
Deployment
- field operation
- collection
- adjustments
-
Report
- volumes
- quality
- recommendations