Content
Online advertising paid media creative agency
Produce impactful static visuals & video ads to diversify your ad formats without compromising on performance: opening up a maximum of experimentation possibilities on one hand, notably through static visuals which are produced quickly and allow testing different messages, while maximizing advertising results on the other hand thanks to videos, a more captivating format favored by the platforms.
The mission
Design and produce video and static ads (creatives) optimized for the platforms and their algorithms, targets, and advertising objectives of your choice (motion design, existing footage, or stock).
Objectives
- Define strong, clear, and attention-grabbing ad concepts
- Define the optimal structure for each video (scenes, content elements, layout, ...)
- Ensure the videos are aligned with: the target audience, the message to convey, and the product
- Ensure the brand image is respected
- Ensure the specifications of the distribution media are respected
- Ensure the videos' content is optimized to engage the audience (copy design, graphic style, call to action, ...)
- Adapt the videos to the formats of each distribution medium
Key steps
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Ideation
- working session to define the ad concepts and their content
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Brief writing
- concepts and resulting visuals + videos
- content
- scenes and script
- design
- format
- related resources (brand guidelines, logo, iconography, ...) and any other useful specification
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Production
- creation of the static visuals and videos according to the brief
- adaptation to the different formats
- export and delivery / ready to use