Content
Ad visuals creative agency
Produce impactful static visuals, whose advantages are being faster to produce than videos, usable across a larger number of media and ad formats, and generally allowing you to experiment with a wide variety of messages at lower cost, often before committing to the production of one or several videos built from the best-performing static concepts.
The mission
Design and produce static ads (creatives) optimized for the platforms and their algorithms, targets, and advertising objectives of your choice.
Objectives
- Ensure the visuals are optimized for ad delivery and promotion by the distribution platforms' algorithms
- Define strong, clear, and attention-grabbing ad concepts
- Define the optimal structure for each visual (content elements, layout, ...)
- Ensure the visuals are aligned with: the target audience, the message to convey, and the product
- Ensure the brand image is respected
- Ensure the constraints of the distribution media are respected
- Ensure the visuals' content is optimized to engage the audience (copy design, style choice, call to action, ...)
- Adapt the visuals to the formats of each distribution medium
Key steps
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Ideation
- working session to define the ad concepts and their content
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Brief writing
- concepts and resulting visuals
- content
- design
- format
- related resources (brand guidelines, logo, iconography, ...) and any other useful specification
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Production
- creation of the visuals according to the brief
- adaptation to the different formats
- export and delivery / ready to use