Content
Social media content strategy agency
Get 12 months of visibility for your social networks with an editorial calendar of content designed to reach your objectives, hours of brainstorming and research saved, and alignment with the brand strategy.
The mission
Design your 12-month editorial calendar for social networks, consistent with your strategy and positioning, and including the relevant key moments of the year.
Objectives
- Identify the key moments for the brand
- Identify the other relevant key dates: public events, world days
- Identify the different themes and their topics
- Provide as many elements as possible to ease the production of the posts (inspirations, articles, ...)
- Ensure the consistency of the posts: formats, publishing cadence, variety of themes, ...
- Ensure the alignment between the publications, the marketing objectives, and the brand image
- Deliver the calendar in an easy-to-use format (Google Calendar or Excel for example)
Key steps
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Benchmark
- identify trends
- calendars of similar brands
- other inspirations
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Audit of the existing content (if any)
- comparison of the organic performance of the channels (global, by format, by theme and topic, by day, ...)
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Framing
- cadence
- themes and topics
- nature of the key moments
- distribution channels
- distribution formats
- other elements of the editorial line
- validation of the editorial guidelines
- key moments for the brand
- watchpoints
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Production
- creation of the calendar
- addition of the key dates
- addition of the publications to the calendar (date, theme, topic, format)
- addition of the specifications for each publication
- research and addition of complementary elements easing production (inspirations, articles, ...)