Content
SEO content planning growth hacking agency
Get 12 months of visibility for your blog with an SEO-oriented editorial calendar, structuring your SEO conquest strategy over time, content designed to reach your objectives, hours of keyword research and analysis saved, and alignment with the brand strategy.
The mission
Design your 12-month SEO editorial calendar, consistent with your strategy and positioning, and including the relevant key moments of the year.
Objectives
- Identify the most relevant themes and topics (traffic, competition, interest, ...)
- Identify the keywords / lexical fields related to each topic
- Define the optimal formats, titles, and calls to action for each publication
- Provide as many elements as possible to ease the writing of the publications (inspirations, articles, infographics, ...)
- Ensure the alignment between the publications, the marketing objectives, and the brand image
- Consolidate the calendar in an easy-to-use format (Google Calendar or Excel for example)
Key steps
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Benchmark
- identify search trends
- content from competitors and similar brands
- other inspirations
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Audit of the existing content (if any)
- review of the SEO performance of the existing content (by format, by theme and topic, and by other KPIs)
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Framing
- cadence (max 10 / month)
- tree of themes and topics
- distribution channels
- distribution formats
- other elements of the editorial line
- validation of the editorial guidelines
- key moments for the brand
- watchpoints
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Production
- semantic research and selection of the keywords to conquer
- construction of the lexical fields for each keyword
- creation of the calendar
- addition of the articles to the calendar (date, theme, topic, format, main keyword, lexical field, recommended URL)
- research and addition of complementary elements easing production (inspirations, articles, ...) for as many articles as possible