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Levers

SEO blog articles writing agency 500-600 words

Leverage the power of SEO with blog articles, optimized for organic search as well as for converting visitors into customers, with a length of 500 to 600 words allowing you to rank qualitatively on specific keywords and topics in search results.

The mission

Design and write blog articles optimized for SEO and conversion.

Objectives

  • Define an article structure relevant to the reader and leading to conversion
  • Define the calls to action, their format, their placement
  • Define and use a strong lexical field based on the keywords identified for organic ranking
  • Ensure the high quality of the written article (added value, accuracy, sources, ...)
  • Publish the articles while handling the technical SEO elements (micro markup, headings, ...)

Key steps

  1. Content framing
    • target audience
    • main objective
    • themes and topics
    • elements to include
    • article structure
    • calls to action
    • watchpoints
    • supporting resources (inspirations / sources / existing content)
  2. Production
    • writing of the blog articles
    • creation of the illustrations
    • copy design
    • layout
  3. Integration
    • publication of the blog articles on the client's CMS and technical "on-page" optimization for organic search (SEO)
  4. Renewal
    • review of the option to repeat the operation

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