Levers
SEO blog articles writing agency 1500-1600 words
Leverage the power of SEO with blog articles, optimized for organic search as well as for converting visitors into customers, with a length of 1500 to 1600 words allowing you to stand out from the competition and reach the best quantitative and qualitative ranking in search results.
The mission
Design and write blog articles optimized for SEO and conversion.
Objectives
- Define an article structure relevant to the reader and leading to conversion
- Define the content's placement in the funnel: TOFU / MOFU / BOFU.
- Define the calls to action, their format, their placement
- Define and use a strong lexical field based on the keywords identified for organic ranking
- Ensure the high quality of the written article (added value, accuracy, sources, ...)
- Publish the articles while handling the technical SEO elements (micro markup, headings, ...)
Key steps
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Content framing
- placement in the funnel (TOFU/MOFU/BOFU)
- target audience
- main objective
- themes and topics
- elements to include
- article structure
- calls to action
- watchpoints
- supporting resources (inspirations / sources / existing content)
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Production
- writing of the blog articles
- creation of the illustrations
- copy design
- layout
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Integration
- publication of the blog articles on the client's CMS and technical "on-page" optimization for organic search (SEO)
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Renewal
- review of the option to repeat the operation