Content
Original press release writing
Get maximum coverage with an impactful press release, written following a proven structure, designed to stand out from the thousands of other releases received daily by the media, while delivering a consistent message and providing all the elements needed to maximize the impact of the coverage.
The mission
Design and write a press release optimized to convey your message, win over journalists and the final audience, and maximize the outcomes (coverage, understanding, audience conversion).
Objectives
- Define the main message of the release: clear, impactful, attention-grabbing
- Ensure the completeness of the elements included
- Ensure the fit between the release and the targeted journalists
Key steps
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Brief writing
- selected media
- target audience
- context of the release and message to communicate
- objective and expected coverage
- editorial line / writing style
- reflection and selection of one or several tactics to catch journalists' attention and spark their interest
- other watchpoints
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Production
- writing of the press release according to the brief
- layout
- delivery in a ready-to-send format