Levers
Podcast advertising marketing agency
Leverage the qualified visibility brought by podcasts, thanks to a meticulously built strategy, targeting driven by themes and topics, a prominent place given to the brand by the sponsored podcast driving stronger listener recognition, and the ability to reach audiences whose attention is hard to earn at a moment when they are open and ready to receive information on the subject.
The mission
Generate awareness and traffic by advertising in meticulously selected podcasts.
Objectives
- Select the most relevant podcasts and formats
- Verify the quality of the podcasts' audience
- Get in touch with the podcasts
- Negotiate the best rates and broadcasting conditions with the podcasts
- Define the ideal content and CTA to maximize results
- Ensure brand image is respected
Key steps
-
Strategic framing
- target audience and podcast categories
- ad formats (announcement, jingle, ...)
- positioning
- message
- call to action
- broadcast dates
- budget
- watchpoints
- podcast selection
-
Contact the selected podcasts
- negotiate the best broadcasting conditions (rates, dates, placements, highlighting, referencing, bonus relays such as newsletter or blog)
-
Brief handover
- explain the objective
- ad content to produce
- guidelines
- resources
- watchpoints
- calls to action
- any other relevant element
-
Ad production
- supervision of the ad production by the podcast
- delivery of the final assets to the client
-
Ad broadcasting
- publication of the ads in the podcasts and provision of the links
-
Renewal
- review of the option to repeat the operation