Optimization
Online reputation marketing agency - Radical cleanup & reputation boost
Get a fresh start for your online reputation: proceed with the removal of harmful publications whatever their nature and location on the web, avoid the marketing & sales performance losses caused by a bad online reputation, and even reverse the trend by deploying strategies to build and secure a positive online reputation, turning it into a lasting performance lever.
The mission
Restore your brand's online reputation by removing negative content, then generating new positive content (reviews, articles, social networks, ...).
Objectives
- Identify any content that could harm your brand's reputation
- Ensure the permanent removal of the identified content
- Identify the levers to use to generate positive content
- Provide the tools and processes for generating positive content
Key steps
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Scope framing
- identification and mapping of the undesirable content (source, reference, nature)
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Strategy
- definition of the removal methods and procedures for each content
- then identification of the levers to use for positive content generation in parallel
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Removal
- launch of the procedures according to the methods defined for each content
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Consolidation
- support in activating the levers for positive content generation (generate the first content and help with onboarding)
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Procedure follow-up
- monitoring of the complete removal of all undesirable content
- change of methods and procedures if needed