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Newsletter native ads marketing agency - Native Advertising

Leverage the ad space of 350+ newsletters, with 1.3B+ monthly impressions and 26M+ daily readers, optimal engagement thanks to the alignment between the newsletters' editorial line and the ads, a non-intrusive native format, a premium network of general-interest and specialized newsletters, and precise audience targeting covering socio-demographic, geographic, and technical criteria.

The mission

Find and structure your performance model for Native Advertising in Premium Newsletters to generate maximum traffic with Powerspace.

Objectives

  • Experiment with up to 25 combinations of audiences + messages
  • Experiment with different ad formats
  • Experiment with different technical settings and bidding strategies
  • Identify the best-performing audiences and messages
  • Identify the watchpoints specific to your brand
  • Identify the optimal bidding and budget strategy
  • Define the optimal account structure
  • Consolidate the campaigns to keep them running

Key steps

  1. Audit of the existing setup (if any)
    • account structure
    • targeting
    • ads
    • CPM/CPC/CPR
    • other KPIs
  2. Strategic framing
    • publishers
    • account structure
    • combinations of audiences and messages
    • ad formats
    • budget
    • watchpoints
  3. Phase 1
    • Ideation
    • working session to define the ad concepts and their content
  4. Phase 1
    • Test&Learn
    • production and launch of the first campaigns
    • daily optimizations
    • weekly macro retrospectives. (3 weeks)
  5. Phase 1
    • Report
    • best-performing campaigns
    • best-performing ads
    • analysis of opportunities and weak signals
    • strategic recommendations for Phase 2
  6. Phase 2
    • Ideation
    • working session to define the ad concepts and their content
  7. Phase 2
    • Test&Learn
    • production and launch of new campaigns integrating the learnings from Phase 1
    • daily optimizations
    • weekly macro retrospectives. (3 weeks)
  8. Phase 2
    • Report
    • best-performing campaigns
    • best-performing ads
    • analysis of opportunities and weak signals
    • strategic recommendations and definition of the next steps
  9. Consolidation
    • implementation of the learnings from Test&Learn Phases 1 and 2 to set up the first solid campaigns
    • aligned with the defined strategy
  10. Long-term partnership
    • review of the option to extend the engagement over time

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