Levers
Netflix Ads marketing agency
Leverage Netflix Ads to broadcast on CTV / streaming to premium audiences, a high-attention in-stream video lever with a high media budget.
The mission
Design, test, and structure your Netflix Ads campaigns: winning strategies, account structure, targeting, content, and watchpoints, to turn the channel into a high-performing, sustainable, and scalable growth lever.
Objectives
- Experiment with up to 25 combinations of audiences + messages
- Experiment with different ad formats
- Experiment with different technical settings and bidding strategies
- Identify the best-performing audiences and messages
- Identify the watchpoints specific to your brand
- Identify the optimal bidding and budget strategy
- Define the optimal account structure
- Consolidate the campaigns to keep them running
Key steps
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Competitor benchmark
- targeting
- positioning
- performance
- ad and creative concepts
- complementary tactics
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Audit of the existing setup (if any)
- account structure
- targeting
- ads
- CPR/CPA
- other KPIs
-
Strategic framing
- account structure
- combinations of audiences and messages
- ad formats
- budget
- watchpoints
-
Phase 1
- Ideation
- working session to define the ad concepts and their content
-
Phase 1
- Test&Learn
- production and launch of the first campaigns
- daily optimizations
- weekly macro retrospectives. (3 weeks)
-
Phase 1
- Report
- best-performing campaigns
- best-performing ads
- analysis of opportunities and weak signals
- strategic recommendations for Phase 2
-
Phase 2
- Ideation
- working session to define the ad concepts and their content
-
Phase 2
- Test&Learn
- production and launch of new campaigns integrating the learnings from Phase 1
- daily optimizations
- weekly macro retrospectives. (3 weeks)
-
Phase 2
- Report
- best-performing campaigns
- best-performing ads
- analysis of opportunities and weak signals
- strategic recommendations and definition of the next steps
-
Consolidation
- implementation of the learnings from Test&Learn Phases 1 and 2 to set up the first solid campaigns
- aligned with the defined strategy
-
Long-term partnership
- review of the option to extend the engagement over time