Essentials
Matomo Analytics setup agency
Install Matomo Analytics to measure your traffic with full data sovereignty, a ready-to-use and supported alternative to GA4.
The mission
Set up Matomo for your website to track your performance effectively.
Objectives
- Define the settings to apply (filters, security, ...)
- Ensure the proper communication between Matomo and the website
- Ensure the proper tracking of the funnel and conversion goals
- Ensure the proper tracking of the acquisition channels
- Consolidate the tracking information, watchpoints, and Matomo best practices into a reference document
Key steps
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Functional and technical framing
- identification of the needs
- definition of the settings to apply
- identification of possible watchpoints
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Site integration
- account creation and pre-configuration
- delivery of the integration instructions to the client (developer / webmaster)
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Configuration
- integration of the functional and technical specifications
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Documentation
- writing of a practical guide (tracking code, UTMs, watchpoints, best practices, IP filtering, ...) for the client (developer / webmaster)
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Follow-up
- review of the option to benefit from 24/7 support and monitoring + a monthly performance review
Options
- Matomo plugin installation on a mainstream CMS: €95