Levers
Instagram DMs growth hacking agency
Leverage the secret weapon of Instagram growth hacking, with the ability to send up to 3 million DMs per day, without frontal exposure of the brand, hyper-qualified targeting based on account and hashtag follows, and near-infinite scalability given the 2 billion monthly users.
The mission
Generate maximum traffic and visibility by sending 100,000 targeted private messages on Instagram.
Objectives
- Experiment with up to 25 combinations of targets + messages
- Ensure result traceability (e.g. use of dedicated posts)
- Identify the best-performing targets and messages
- Identify the watchpoints specific to your brand
- Consolidate a strategy to reuse over time
Key steps
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Phase 1
- Ideation
- working session to define the messages and target audiences (followers of competitors, influencers, hashtags, ...)
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Phase 1
- Sending
- copywriting
- tracking preparation
- sending of the DM campaigns to ~25% of the targets. (1 week)
-
Phase 1
- Report
- best-performing campaigns
- analysis of opportunities and weak signals
- strategic recommendations for Phase 2
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Phase 2
- Sending
- copywriting and sending of new DM campaigns integrating the learnings from Phase 1 to ~75% of the targets. (1 week)
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Phase 2
- Report
- best-performing campaigns
- analysis of opportunities and weak signals
- strategic recommendations for the next steps
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Renewal
- review of the option to repeat the operation
Options
- Additional sends: €0.015 / DM