Levers
Discord Mass DMs agency
Leverage the secret weapon of Discord growth hacking, with the ability to send up to 1.7 million DMs per day, qualified targeting through the selection of Discord servers, and major scalability thanks to the infinity of Discord servers existing and being created every day.
The mission
Generate maximum traffic and visibility by sending 100,000 targeted private messages on Discord.
Objectives
- Experiment with up to 25 combinations of targets + messages
- Ensure result traceability (e.g. tracked shortlinks or unique links)
- Identify the best-performing targets and messages
- Identify the watchpoints specific to your brand
- Consolidate a strategy to reuse over time
Key steps
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Phase 1
- Ideation
- working session to define the messages and target audiences (Discord servers)
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Phase 1
- Sending
- copywriting
- tracking preparation
- sending of the DM campaigns to ~25% of the targets. (1 week)
-
Phase 1
- Report
- best-performing campaigns
- analysis of opportunities and weak signals
- strategic recommendations for Phase 2
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Phase 2
- Sending
- copywriting and sending of new DM campaigns integrating the learnings from Phase 1 to ~75% of the targets. (1 week)
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Phase 2
- Report
- best-performing campaigns
- analysis of opportunities and weak signals
- strategic recommendations for the next steps
-
Renewal
- review of the option to repeat the operation
Options
- Additional sends: €0.015 / DM