Levers
Mass cold mailing agency - Mass emailing
Leverage the most effective short-term B2B action lever, through a cold mailing mechanic (targeted cold prospecting), while broadcasting at scale up to 1 million emails per month, preserving sender and email content personalization, and ensuring maximum deliverability (between 81.7% and 97.3%): perfect for reaching a massive target in record time.
The mission
Achieve maximum reach by sending up to 35,000 emails per day to communicate your message at scale within a limited timeframe.
Objectives
- Size the sending capacity up to 35,000 emails / day
- Experiment with combinations of targets + messages at scale
- Configure the sending stack and deliverability (81.7% to 97.3%)
- Preserve sender and content personalization
- Identify the watchpoints (blacklist, unsubscribes, compliance)
- Consolidate a reproducible mass delivery mechanic
Key steps
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Audit of the existing setup (if any)
- volumes
- deliverability
- copywriting
- technical stack
- KPIs
-
Strategic framing
- targets
- messages
- cadence up to 35,000 emails / day
- call to action
- watchpoints
-
Technical framing
- sending tools
- domains and reputation
- automations
- unsubscribe management
- blacklist
-
Technical setup
- configuration
- warm-up / reputation
- list preparation
- test sends
-
Delivery
- large-scale launch
- deliverability monitoring
- adjustments
- report