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Local SEO landing pages agency - Local organic search

Leverage the combination of local SEO and automation with automatically generated local landing pages: pages designed for conversion, a structure optimized for local organic search, unique content for every page thanks to content spinning, a geographic precision level of your choice from continent to neighborhood, a guaranteed gain of positions in search results, and a way to collect precious local insights on the brand and its market.

The mission

Design and deploy local landing pages to generate traffic through organic search (SEO).

Objectives

  • Identify the themes, topics, and conversion objectives of the local landing pages
  • Define the locations to target (countries, regions, departments, cities, neighborhoods, ...)
  • Define the content plan following the PAS, AIDA, or PASTOR framework
  • Define and validate the optimal structure for each landing page (zoning, then mock-up)
  • Ensure the quality of the copywriting: impactful and driving conversion
  • Integrate the landing pages into the CMS in an automated way
  • Integrate the landing pages into the site navigation (sitemap, navigation, footer, ...) in an automated way
  • Ensure the most advanced local SEO optimization possible
  • Ensure the landing pages are aligned with: the target audience, the traffic sources, the message to convey, and the product
  • Ensure the landing pages are optimized to convert (copy design, CRO, calls to action)
  • Ensure the brand image and graphic guidelines are respected
  • Ensure a proper technical integration
  • Ensure the landing pages speed is optimized
  • Ensure the landing pages are accessible on mobiles, tablets, and very large screens

Key steps

  1. Benchmark
    • identification of similar local pages at the 3 companies closest to the client's brand (industry > product > territory)
    • analysis of the strategy and tactics used
    • analysis of the pages structure (content, calls to action, design, keywords, ...)
    • other watchpoints
  2. Strategic framing
    • themes
    • topics
    • conversion objectives
    • targeted territory
    • territorial scales
    • content
    • call(s) to action
    • possible additional tactics
  3. Structuring
    • define the structure of the landing pages
    • identification of the required resources
    • production of the list of locations
  4. Production
    • copywriting
    • creation of the visual elements
    • mock-up design
  5. Integration
    • installation and configuration of the local landing pages automation module
    • integration of the landing page template
    • automated generation of the pages
    • optimization of the pages for local organic search (Local SEO)
    • publication of the local landing pages
  6. Follow-up
    • review of the option to benefit from 24/7 support and monitoring + a monthly performance review

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