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Systems

LinkedIn automation growth agency

Leverage the #1 professional social network for prospecting, with 250M+ monthly users on LinkedIn, thanks to fully automated interactions to generate opportunities, precise targeting through a multitude of hyper-precise filters, and strong scalability on most targets.

The mission

Find and structure your LinkedIn outreach performance model (cold prospecting via LinkedIn) to generate a maximum of leads and process them on autopilot.

Objectives

  • Experiment with up to 25 combinations of targets + messages
  • Experiment with up to 5 prospecting scenarios
  • Experiment with different technical settings
  • Optimize the LinkedIn account so it plays the role of a landing page
  • Identify the best-performing targets and messages
  • Identify the best-performing scenarios
  • Identify the ideal sending cadence and settings to reach your objectives
  • Identify the watchpoints specific to your brand
  • Define the strategy to adopt over time
  • Consolidate the campaigns to keep them running

Key steps

  1. Audit of the existing setup (if any)
    • campaign structure and targeting
    • technical stack
    • deliverability
    • copywriting
    • clicks/replies
    • other KPIs
  2. Strategic framing
    • combinations of targets and messages
    • scenarios
    • cadences
    • call to action and integration into the main funnel
    • sales representatives
    • watchpoints
  3. Technical framing
    • definition of the tools to use
    • possible automations
    • unsubscribe management
    • blacklist to import
  4. Technical setup
    • access to the accounts and tools
    • initial configurations
    • automations (CRM, funnel, ...)
  5. List preparation
    • creation of the prospect lists via LinkedIn Sales Navigator
    • LinkedIn Search
    • LinkedIn groups
    • LinkedIn events
    • or interactions with LinkedIn posts (comments, likes, shares)
  6. Phase 1
    • Test&Learn
    • production
    • integration
    • delivery of the campaigns
    • daily optimizations
    • daily manual operations
    • weekly macro retrospectives. (4 weeks)
  7. Phase 1
    • Report
    • analysis of the campaigns' performance
    • analysis of opportunities and weak signals
    • strategic recommendations for Phase 2
  8. Phase 2
    • Test&Learn
    • production
    • integration
    • delivery of new campaigns integrating the learnings from Phase 1
    • daily optimizations
    • daily manual operations
    • weekly macro retrospectives. (4 weeks)
  9. Phase 2
    • Report
    • analysis of the campaigns' performance
    • analysis of opportunities and weak signals
    • strategic recommendations and definition of the next steps
  10. Consolidation
    • implementation of the learnings from Test&Learn Phases 1 and 2 to set up the first solid campaign(s)
    • aligned with the defined strategy
  11. Long-term partnership
    • review of the option to extend the engagement over time

Options

- Additional LinkedIn account: €195 excl. VAT setup + €95 excl. VAT/month. - LinkedIn account rental: €125 excl. VAT/month.

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