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Systems

Lead magnet and funnel growth agency

Leverage the strong engagement generated by lead magnets, built on the foot-in-the-door and perceived-value-maximization tactics, running fully autonomously and durably usable once in place, generating leads at scale with the best ROI thanks to conversion rates significantly higher than a contact form for example, along with an automated funnel to filter the leads and process them according to their qualification.

The mission

Design and deploy a lead magnet (e-book, webinar, ...) and its funnel (landing page, automation, tracking) to generate qualified prospects through a new acquisition channel on autopilot.

Objectives

  • Select the theme and topic of the lead magnet
  • Identify the required and existing resources
  • Ensure the consistency of the topic with the brand's marketing strategy
  • Define the funnel and its calls to action, their format, their placement (landing page, content, email follow-ups, call and CRM, ...)
  • Define the ideal format and content to produce the lead magnet
  • Ensure the proper operation of the automations and tracking
  • Ensure the high quality of the content (added value, accuracy, sources, ...)
  • Handle the SEO elements of the landing page (micro markup, headings, ...)
  • Ensure the brand image is respected
  • Identify the possible watchpoints (e.g. the need to refresh a content after some time)

Key steps

  1. Benchmark of similar companies
    • types of lead magnets
    • themes and topics
    • objectives
    • positioning
    • performance
    • copywriting frameworks
    • calls to action
    • complementary tactics
    • content to produce
    • other inspirations and watchpoints
  2. Lead magnet framing
    • theme
    • topic
    • format
    • useful sources and resources
    • inspirations
    • mapping of the funnel specific to the lead magnet and of its integration into the main funnel
    • specification of the funnel automations and required resources
  3. Landing page framing
    • choice of the copywriting framework
    • design of a content plan
    • definition of the elements
    • complementary tactics
    • other functional and technical specifications
  4. Content production
    • design of the lead magnet
    • writing of the landing page (content-first approach)
  5. Setup
    • technical setup of the landing page environment (hosting, domain, ...)
  6. Mock-up design
    • creation and validation of the landing page mock-up in mobile format
    • including the content
  7. Lead magnet integration
    • integration of the landing page into the CMS according to the mock-up specifications and SEO optimization
    • setup of the automations and other technical specifications
  8. Tracking instructions
    • sharing of the tracking instructions with the person in charge on the client's side
  9. Follow-up
    • review of the option to benefit from 24/7 support and monitoring + a monthly performance review

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