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Essentials

Landing page growth agency

Produce a custom landing page achieving maximum conversions, with a scientific content-first approach, a structure designed to win over visitors (copywriting frameworks), meticulous writing where every letter makes a difference (copy design), and custom aesthetics true to the brand.

The mission

Design and deploy the perfect landing page to scientifically convert a maximum of visitors.

Objectives

  • Define a content plan following the PAS, AIDA, or PASTOR framework
  • Define and validate the optimal structure for the landing page (zoning, then mock-up)
  • Ensure the quality of the copywriting: impactful and driving conversion
  • Ensure the landing page is aligned with: the target audience, the traffic sources, the message to convey, and the product
  • Ensure the landing page is optimized to convert (copy design, CRO, calls to action)
  • Ensure the brand image is respected
  • Ensure the landing page speed is optimized
  • Ensure the landing page is accessible on mobiles, tablets, and very large screens

Key steps

  1. Benchmark
    • positioning
    • performance
    • copywriting frameworks
    • calls to action
    • complementary tactics
    • other inspirations and watchpoints
  2. Landing page framing
    • choice of the copywriting framework
    • design of a content plan
    • definition of the elements
    • complementary tactics
    • other functional and technical specifications
  3. Content production
    • copywriting (editorial content)
    • visual elements
    • other elements
  4. Design
    • creation of the landing page mock-up in mobile format
    • content integration and fine-tuning (copy design)
  5. Setup
    • technical setup of the landing page environment (hosting, domain, ...)
  6. Mock-up integration
    • integration of the landing page into the CMS according to the mock-up specifications
  7. Tracking implementation
    • integration of your tag manager and/or analytics tool tag
    • then creation of the conversion tracking tags
  8. Follow-up
    • review of the option to benefit from 24/7 support and monitoring + a monthly performance review

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