Optimization
Local Instagram Followers
Leverage a localized Instagram follower acquisition mechanic to concentrate your community on a useful area (store, city, region) and support local acquisition.
The mission
Strengthen your brand image by gaining between 400 and 800 new geolocated followers per month. (5-month commitment on the retainer)
Objectives
- Define the geographic area and the local profiles to capture
- Configure the local follower acquisition mechanics
- Ensure local relevance and compliance
- Consolidate a repeatable mechanic
Key steps
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Framing
- area
- local targets
- volumes
- watchpoints
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Technical framing
- tools
- accounts and access
- geo filters
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Setup
- configuration
- tests
- quality control
-
Deployment
- launch
- adjustments
- client demo
-
Consolidation
- management rules
- handover deliverable
- review of the long-term engagement