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Influencer marketing growth hacking agency

Leverage the notoriety of influencers in service of your brand, with a data-driven selection, an original creative concept showcasing the brand and increasing its recognition, the creation of social proof to use across all your marketing, maximum visibility with the influencers' audience, and additional content for the brand's content marketing depending on the negotiated conditions.

The mission

Design and execute an influencer marketing operation with a data-driven strategy (influencer selection and targeting) to generate maximum impact according to your objectives (reach, sales, UGC/marketing content, ...).

Objectives

  • Define an impactful, clear, and attention-grabbing operation concept
  • Identify up to 10 influencers fitting the concept, the target, the brand, and the budget
  • Verify the quality of the influencers' audience (% of fake profiles, location, socio-demographic criteria, engagement)
  • Verify the alignment between the influencer and the brand
  • Negotiate the best rates and publishing conditions with the influencers
  • Ensure the publishing schedule is respected (e.g. synchronized publication by all influencers)
  • Ensure the availability of the production elements (e.g. package shipping) and call-to-action elements (promo codes, links, ...)

Key steps

  1. Benchmark
    • operations run by competitors
    • general trends
    • other inspirations
  2. Strategic framing
    • main objective and expected impact
    • target audience and themes
    • operation formats (post, live, story, ...)
    • positioning
    • message
    • call to action
    • publishing dates
    • budget
    • watchpoints
  3. Operation framing
    • working session to define the operation concept in line with the strategy
    • then writing of the brief
  4. Influencer selection
    • research and selection of the influencers following the defined strategy (budget, theme, audience, fit between the brand's positioning and the influencer, ...)
    • with filtering by traffic quality
  5. Influencer outreach
    • negotiate the best publishing conditions (rates, dates, publication formats, promotion, bonus relays such as newsletter or blog, content reuse and copyright)
    • contracting
  6. Production
    • delivery of the brief to the influencers and follow-up of the content production
  7. Publishing
    • publication by the influencers and delivery of the links to the client
  8. Report
    • retrospective evaluation (D+
  9. of the impact for each influencer
    • formulation of a strategic recommendation for the future
  10. Renewal
    • review of the option to repeat the operation

Options

- Additional influencers: €295 excl. VAT

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