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Growth hacking audit workshop - Ideation and growth hacks action plan

Get genuinely original growth hacks: growth tactics specifically designed for the brand and its objectives, a structured action plan, meticulous prioritization of the growth hacks based notably on performance and accessibility, a panel of tactics applicable in the short / medium / long term, a structured and scientific methodology, support during execution, as well as the opportunity to get an overview of the brand's marketing system and its opportunities.

The mission

Identify a maximum of growth hacks / growth tactics in your customer journey and formalize them into an executable action plan.

Objectives

  • Identify all the touchpoints of the customer journey and the existing marketing levers
  • Identify all the assets related to the marketing levers and touchpoints (e.g. an email base, LinkedIn followers, ...)
  • Identify a maximum of opportunities ("growth hacks") for diversion, optimization, or leverage for each touchpoint and marketing lever
  • Define a scoring and prioritize each identified growth hack according to ROI, accessibility, and durability criteria
  • Identify the watchpoints for the top-tier growth hacks
  • Identify the key resources and steps to deploy the top-tier growth hacks

Key steps

  1. Market benchmark
    • identify the marketing tactics and growth hacks used by competitors or similar brands abroad
  2. Customer journey analysis
    • mapping of all the touchpoints of the customer journey
    • mapping of the marketing levers
    • mapping of the marketing assets
    • analysis of the overall performance
    • identification of the friction points
    • identification of the elements usable for leverage effects
  3. Strategic framing
    • main objective and expected outcomes
    • distribution channels
    • format
    • positioning
    • message
    • call to action
    • release dates
    • budget
    • watchpoints
  4. Ideation
    • working session to identify a maximum of growth hacks applicable to the various touchpoints or marketing levers
    • or to create beyond the existing setup
  5. Scoring
    • evaluation and prioritization of each growth hack according to performance (virality, press coverage, brand image, achievement of the main objective)
  6. Consolidation
    • construction of an action plan for the top-tier growth hacks (title
    • scoring
    • objective(s)
    • execution steps, watchpoints, resources)

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