Optimization
Urgent emailing deliverability and performance optimization experts
Get better emailing performance and stop sending pointless emails that fail to deliver the expected results, with an approach centered on advanced technical tactics and maneuvers: in-depth work on email deliverability first, then optimization of structure and content, while ensuring the results obtained are sustained and amplified over time.
The mission
Optimize your emailing performance (clicks, deliverability, opens, and more) by analyzing 50+ technical and functional checkpoints and executing the required optimizations.
Objectives
- Define the scope to optimize (deliverability, retention, conversion, ...)
- Identify the existing friction points by analyzing the defined scope in depth
- Identify the technical optimization leads for each friction point
- Consolidate a report of the best practices and watchpoints to monitor over time
- Integrate the technical optimizations by order of priority according to their impact and urgency
Key steps
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Audit of the existing setup
- retrieval of access to the emailing tool
- general health check of the emailing environment
- pressure
- email structure and content
- identification of the friction points and KPIs to optimize
- identification of the various watchpoints
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Optimization framing
- definition of an action plan of all the optimizations to make
- prioritization of the actions
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Integration
- execution of the action plan and monitoring of the success of each applied optimization
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Report & Guidelines
- general health check after optimization and recommendation of the best practices to apply to sustain the performance