Levers
Emailing writing agency - Campaigns and newsletters
Leverage the marketing channel with the best ROI, thanks to emailings designed to convert, allowing you to capitalize on your existing email base, spend the minimum, enjoy flexibility on format and content, benefit from custom targeting through base segmentation, and control the delivery conditions, all maximizing results while investing in a channel the brand owns.
The mission
Design and send emailing campaigns or newsletters optimized for conversion.
Objectives
- Integrate the learnings from market performance and previous campaigns
- Define the ideal content structure to engage and convert
- Design content optimized for opening, conversion, and deliverability
- Design content relevant to the audience
- Identify the most suitable CTAs
- Experiment with different subject lines (A/B testing)
Key steps
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Competitor benchmark
- subscription to competitors' newsletters to identify possible tactics and best practices
- get more visibility on the themes and topics covered
- inspiration more generally
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Audit of the existing setup (if any)
- email structure
- performance
- technical stack
- deliverability
- copywriting
- clicks and conversions
- other KPIs
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Content framing
- target audience segment
- main objective
- themes and topics
- elements to include
- email structure
- calls to action
- watchpoints
- supporting resources
- design
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Production
- writing and layout of the emails. (1 week)
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Delivery
- integration of the emails and sending of the campaigns / newsletters
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Report
- best-performing campaigns
- analysis of opportunities and weak signals
- strategic recommendations for the future
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Renewal
- review of the option to repeat the operation