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E-commerce marketing automation agency

Leverage the strategy vital to any e-commerce site to significantly multiply ROI: send the right messages at the right time to convert or (re)engage the audience, maximize the returns of your marketing levers by letting no momentum slip away, while strengthening the transactional bond, all at low cost since it capitalizes on an already acquired audience.

The mission

Design and deploy e-commerce marketing automation scenarios to maximize your revenue (orders, average cart, CLV) on autopilot.

Objectives

  • Experiment with up to 5 different email and/or SMS scenarios
  • Identify the scenarios with the greatest impact on increasing orders, average cart, loyalty, and customer lifetime value
  • Define for each scenario: the audience segments, the messages, the sending steps and cadences, the channels (email, SMS, push, ...)
  • Ensure the proper configuration of the tools (site connection, channels, deliverability, audience segments, automation, tracking, ...)
  • Consolidate the scenarios so they run on autopilot

Key steps

  1. Audit of the existing setup (if any)
    • scenario structure
    • content
    • performance
    • configuration
    • cadences
    • deliverability
    • trends in customer behavior
    • possible watchpoints
    • KPIs to improve
  2. Scope framing
    • main objective (OMTM)
    • distribution channels
    • marketing automation tool
    • identification of the content and various resources that can be distributed
    • other watchpoints
  3. Ideation
    • working session to identify up to 5 marketing automation scenarios and 20 messages in total to increase e-commerce performance with a focus on the main objective (OMTM)
    • more broadly
    • the increase of orders
    • average cart
    • loyalty
    • recurrence
  4. Scenario mapping
    • definition of the scenarios and their messages
    • sending cadences
    • channels
    • content
    • calls to action
  5. Scenario content production
    • writing of the texts
    • production of the visuals
    • aggregation of the content
  6. Scenario integration
    • implementation of the scenarios on the marketing automation tool
  7. Test&Learn
    • monitoring and analysis of the performance of the first sends
    • A/B testing
    • continuous optimization
    • performance stabilization. (4 weeks)
  8. Follow-up
    • review of the option to benefit from 24/7 support and monitoring + a monthly performance review

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