Systems

E-commerce loyalty agency - Loyalty program

Leverage the growth lever that turns one-time buyers into loyal customers, with a loyalty program built on mechanics designed to maximize orders, average cart, and customer lifetime value, rewarding your best customers while durably strengthening the bond between the brand and its audience.

The mission

Design and deploy a loyalty program for your e-commerce site, consistent with your objectives and optimized to maximize your revenue (orders, cart, CLV, ROI), customer lifetime, and experience.

Objectives

Define the objectives of the loyalty program
Identify the market's best practices
Define the mechanics, steps, and incentives
Ensure the proper technical integration with the site (customer base, tracking, rewards, ...)
Ensure the profitability of the program and its durability
Make sure to neutralize fraud and similar risks
Recommend strategies to promote the program

Key steps

Benchmark of similar companies
- analysis of how their loyalty programs work
- inspirations
- applied tactics
- communication about the program
- other related details
Program framing
- define the detailed operation of the loyalty program
- recommendation of the promotion strategies
Technical framing
- selection of the tool to integrate into the site
- identification of the technical specifications and watchpoints
- delivery of the integration instructions to the client
Implementation
- configuration of the tool
- integration of the loyalty program
- setup of the promotion resources (e.g. link to the program page, instructions to share, ...)
Follow-up
- review of the option to benefit from 24/7 support and monitoring + a monthly performance review

Options

- Installation of a plugin on your site (CMS only): €675 excl. VAT