Content
E-commerce ads creative agency
Produce impactful video ads to maximize advertising results with a more creative and captivating format, favored by the platforms as it is better received by the audience compared to static visuals, plus the ability to reuse the videos on product pages to better attract and convert visitors.
The mission
Design and produce e-commerce video ads (creatives) of your products optimized for the platforms and their algorithms, targets, and advertising objectives of your choice.
Objectives
- Define strong, clear, and attention-grabbing ad concepts
- Define the optimal structure for each video (scenes, content elements, layout, ...)
- Ensure the videos are aligned with: the target audience, the message to convey, and the product
- Ensure the brand image is respected
- Ensure the specifications of the distribution media are respected
- Ensure the videos' content is optimized to engage the audience (copy design, graphic style, call to action, ...)
- Adapt the videos to the formats of each distribution medium
Key steps
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Ideation
- working session to define the ad concepts and their content
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Brief writing
- concepts and resulting videos
- content
- scenes and script
- design
- format
- related resources (product, brand guidelines, logo, iconography, packshots, ...) and any other useful specification
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Production
- creation of the videos according to the brief
- adaptation to the different formats
- export and delivery / ready to use