Levers
Paper mail marketing agency - Direct mail
Leverage the channel wrongly underestimated by brands: 100% personalized direct mail campaigns, a very high response rate thanks to the under-exploitation of this channel, a strong impact thanks to a creative aesthetic approach combined with its differentiation from today's dominant digital strategies, and above all the feelings of building a close relationship and of a duty to reply or act in return.
The mission
Design and execute a hyper-personalized direct mail advertising campaign to generate maximum impact according to your objectives (replies, sales, loyalty, ...).
Objectives
- Experiment with up to 25 combinations of targets + messages
- Identify the best-performing targets and messages
- Identify the watchpoints specific to your brand
- Consolidate a strategy to reuse over time
- Ensure the availability of the call-to-action elements (promo codes, links, ...)
Key steps
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Strategic framing
- combinations of targets and messages
- cadences
- call to action
- integration into the main funnel
- watchpoints
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Technical framing
- mailing list
- content plan
- format
- various tactics to integrate into the letters
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Production
- preparation of the mailing list
- writing of the letters
- layout. (1 week)
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Phase 1
- Delivery
- sending of the campaigns by post. (4 weeks)
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Phase 1
- Report
- analysis of the campaigns' performance
- analysis of opportunities and weak signals
- strategic recommendations for Phase 2
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Phase 2
- Delivery
- sending of the campaigns by post integrating the learnings from Phase 1. (4 weeks)
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Phase 2
- Report
- best-performing campaigns
- analysis of opportunities and weak signals
- strategic recommendations for the future
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Renewal
- review of the option to repeat the operation