Optimization
Uber Eats marketing agency
Get more orders on Uber Eats by leveraging the funnel data provided by Uber, focusing on A/B/z tests adapting the ordering journey through the menu structure and its content (texts, images), significantly increasing results (with a 2.5% conversion rate: a +2.5% increase = 2x more orders).
The mission
Optimize your Conversion Rate (CRO) on Uber Eats by analyzing your funnel statistics and experimenting with various strategies on your menus, photos, and other elements of the conversion journey.
Objectives
- Experiment with up to 20 funnel optimizations on Uber Eats
- Identify the optimization leads using the data produced by Uber Eats analytics tools
- Identify the best practices applied by the top restaurants in the same area, same cuisine, and/or same marketing positioning
- Define a scoring and prioritize each identified optimization lead according to ROI, accessibility, and durability criteria
- Ensure the brand image and the operational efficiency of the restaurant are respected
- Identify the best practices and watchpoints to monitor over time
- Consolidate the final result of the experiments (Test&Learn) in a clear report, allowing the learnings to be replicated and integrated over time
Key steps
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Phase 1
- Ideation
- working session to analyze the funnel performance
- define the first hypotheses to experiment with and prioritize them
- identify the required resources (photos, menu, ...)
- identify the watchpoints (e.g. readability of the tickets in the kitchen)
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Phase 1
- Test&Learn
- production and integration of the hypotheses
- daily optimization. (2 weeks)
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Phase 2
- Analysis and ideation
- working session to review the first experiments and define new optimization hypotheses
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Phase 2
- Test&Learn
- production and integration of the new hypotheses
- daily optimization. (2 weeks)
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Consolidation
- review of the two Test&Learn phases summarizing the optimizations to integrate durably
- then apply them