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Optimization

E-commerce CRO agency Test&Learn - Heatmapping, A/B testing

Get more conversions on your e-commerce site thanks to data, to cure the "leaky cart" effect caused by a very low conversion rate resulting from specific elements or steps of the conversion funnel, focusing on the use of heatmaps combined with A/B/z tests adapting the UX (experience) and the UI (interface), significantly increasing revenue (with a 1.5% conversion rate: a +1.5% increase = revenue multiplied by 2).

The mission

Optimize your Conversion Rate (CRO) on your e-commerce site by analyzing the heatmap and A/B testing several interface optimizations.

Objectives

  • Experiment with up to 75 optimization leads for your conversions (25 x 3 pages)
  • Define the optimization scope (funnel, conversion objectives, pages, calls to action)
  • Ensure the proper integration of the heatmapping and A/B testing tools
  • Identify the optimization leads using the data produced by the analytics tools
  • Define a scoring and prioritize each identified optimization lead according to ROI, accessibility, and durability criteria
  • Consolidate the final result of the experiments (Test&Learn) in a report allowing the optimizations to be integrated durably

Key steps

  1. Scope framing
    • definition of the pages to optimize
    • mapping of the calls to action and key elements
    • identification of the conversion objectives of each page
    • identification of possible watchpoints
  2. Technical setup
    • selection of the heatmapping and A/B testing tool
    • delivery of the integration instructions to the client
    • then configuration of the tools
  3. Phase 1
    • Ideation
    • working session to analyze the heatmap after a minimum of 7 days
    • define the first optimizations to experiment with and prioritize them
    • identify the required resources
    • identify the watchpoints
  4. Phase 1
    • Test&Learn
    • production and integration of the experiments as A/B tests and continuous optimization. (3 weeks)
  5. Phase 2
    • Analysis and ideation
    • working session to review the first experiments and define new optimization hypotheses
  6. Phase 2
    • Test&Learn
    • production and integration of the new experiments as A/B tests and continuous optimization. (3 weeks)
  7. Consolidation
    • review of the two Test&Learn phases summarizing the optimizations to integrate durably

Options

- Installation of the heatmapping and A/B testing tools on your site (CMS only): €675 excl. VAT

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