Optimization
Competitor marketing audit agency
Get key insights on your competitors, with an operational and strategic marketing audit, in-depth research into the competitors' levers / tools / targets / messages and other marketing components, the identification of the key tactics and strategies, the identification of the watchpoints, and a strategic analysis to position the brand and its opportunities against the competitors.
The mission
Audit your competitors' marketing strategy: channels and levers used, positioning, budget, team and providers, tools, creative approach, trends, then critical analysis (watchpoints and recommendations).
Objectives
- Identify the most relevant competitors to audit
- Identify all the marketing levers of each competitor
- Identify the strategies pursued on each lever, by each competitor
- Ensure the quality of the information and data collected (source confrontation, data cross-checking, manual verifications, ...)
- Consolidate the analysis of the collected data and information into a detailed report
- Consolidate a strategic recommendation for your brand (opportunities, risks, watchpoints, ...)
Key steps
-
Selection
- choose the 3 competitors to audit
- Data aggregation
- Data analysis
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Strategic report
- consolidation of the main data
- listing of the identified watchpoints
- listing of the marketing tactics applied by the competitors
- formulation of a strategic recommendation
- other analyses and conclusions