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Systems

Cold mailing agency

Leverage the highest-ROI B2B acquisition channel: cold mailing has an extremely low running cost once the right strategy has been identified and structured, near-infinite scalability potential, excellent durability through the ability to activate the same prospect several times without time limit, and low conversion friction thanks to calls to action within the emails or prospect engagement through an email reply.

The mission

Find and structure your cold mailing performance model (cold email prospecting) to generate a maximum of leads and process them on autopilot.

Objectives

  • Experiment with up to 25 combinations of targets + messages
  • Experiment with different sending cadences
  • Experiment with different technical settings
  • Identify the best-performing targets and messages
  • Identify the ideal sending cadence and settings to reach your objectives
  • Identify the watchpoints specific to your brand
  • Define the strategy to adopt over time
  • Consolidate the campaigns to keep them running
  • Ensure the integration of the cold mailing funnel into the main funnel
  • Ensure compliance with the regulatory constraints (notably GDPR & French law no. 78-17)

Key steps

  1. Audit of the existing setup (if any)
    • campaign structure and targeting
    • technical stack
    • deliverability
    • copywriting
    • clicks/replies
    • other KPIs
  2. Strategic framing
    • combinations of targets and messages
    • cadences
    • call to action
    • assigned sales representative
    • integration into the main funnel
    • watchpoints
  3. Technical framing
    • definition of the tools to use
    • required automations
    • unsubscribe management
    • blacklist to import
  4. Technical setup
    • setup of the complete technical environment (email account, tools, automations, funnel, data, sending server, warm-up)
  5. Phase 1
    • Test&Learn
    • production
    • integration
    • delivery of the campaigns
    • daily optimizations
    • daily manual operations
    • weekly macro retrospectives. (4 weeks)
  6. Phase 1
    • Report
    • analysis of the campaigns' performance
    • analysis of opportunities and weak signals
    • strategic recommendations for Phase 2
  7. Phase 2
    • Test&Learn
    • production
    • integration
    • delivery of new campaigns (or updates) integrating the learnings and recommendations from Phase 1
    • daily optimizations
    • daily manual operations
    • weekly macro retrospectives. (4 weeks)
  8. Phase 2
    • Report
    • analysis of the campaigns' performance
    • analysis of opportunities and weak signals
    • strategic recommendations and definition of the next steps
  9. Consolidation
    • implementation of the learnings from Test&Learn Phases 1 and 2 to set up the first solid campaign(s)
    • aligned with the defined strategy
  10. Long-term partnership
    • review of the option to extend the engagement over time

Options

- Additional email account: €475 excl. VAT setup + €195 excl. VAT/month.

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