Levers
Billboard advertising marketing agency
Leverage OOH billboard advertising for massive, local reach, a brand-image and acquisition lever complementary to digital, to be framed according to the locations.
The mission
Design and deploy a billboard advertising campaign (locations, creatives, schedule) to achieve measurable local or national reach.
Objectives
- Define the display zones and formats
- Brief and produce the creatives to OOH specifications
- Negotiate / book the locations
- Ensure visual compliance
- Manage the display schedule
- Measure the campaign (coverage, recall, traffic)
Key steps
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Framing
- zones
- formats
- period
- media budget
- watchpoints
-
Ideation and creative brief
- concepts
- billboard specifications
-
Visual production
- format variations
- validation
-
Booking and deployment
- locations
- schedule
- display monitoring
-
Report
- coverage
- observations
- recommendations