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Audio ad spot marketing agency

Produce an impactful audio ad spot, designed to catch the ear and be remembered by the listener, made to be broadcast on audio streaming platforms or in podcasts and similar productions, while staying true to the brand and its values.

The mission

Design and produce a custom audio ad spot for a podcast or a radio.

Objectives

  • Define the objective of the ad spot and its specifications (format, duration, distribution media, ...)
  • Define the ad spot script
  • Validate a mock-up (draft)
  • Ensure the clarity of the message and its impact
  • Adapt the ad spot into different ready-to-use formats

Key steps

  1. Ideation
    • working session to define the ad spot concept and its content
    • selection of inspirations
    • definition of the do's and don'ts
    • identification of possible watchpoints
  2. Design
    • production of one or several mock-ups ("draft") of the ad spot and validation
  3. Brief writing
    • framing of the ad concept
    • script design
    • format and duration
    • style and inspiration
    • related resources (brand presentation, ...)
    • watchpoints
    • other useful instructions and specifications
  4. Production
    • creation of the ad spot according to the brief and delivery of the final ready-to-use assets

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