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Levers

App Store mobile marketing agency - Apple Search Ads

Leverage the must-have acquisition channel for Apple's App Store, with hyper-qualified "inbound" keyword-based targeting, the ability to create multiple app pages depending on the ads, perfectly precise first-party performance reporting, all of which lets you rank almost systematically first in search results while keeping your budget under control.

The mission

Design, test, and structure your App Store campaigns on Apple Search Ads: winning strategies, account structure, targeting, content, and watchpoints, to turn the channel into a high-performing, sustainable, and scalable growth lever.

Objectives

  • Experiment with up to 25 combinations of audiences + messages
  • Experiment with different technical settings and bidding strategies
  • Identify the best-performing audiences and messages
  • Identify the watchpoints specific to your brand
  • Identify the optimal bidding and budget strategy
  • Define the optimal account structure
  • Consolidate the campaigns to keep them running

Key steps

  1. Competitor benchmark
    • targeting
    • positioning
    • performance
    • download pages
    • complementary tactics
  2. Audit of the existing setup (if any)
    • account structure
    • targeting
    • ads
    • CPI
    • other KPIs
  3. Strategic framing
    • account structure
    • combinations of audiences and messages
    • budget
    • watchpoints
  4. Phase 1
    • Ideation
    • working session to define the ad concepts and their content
  5. Phase 1
    • Test&Learn
    • production and launch of the first campaigns
    • daily optimizations
    • weekly macro retrospectives. (3 weeks)
  6. Phase 1
    • Report
    • best-performing campaigns
    • best-performing ads
    • analysis of opportunities and weak signals
    • strategic recommendations for Phase 2
  7. Phase 2
    • Ideation
    • working session to define the ad concepts and their content
  8. Phase 2
    • Test&Learn
    • production and launch of new campaigns integrating the learnings from Phase 1
    • daily optimizations
    • weekly macro retrospectives. (3 weeks)
  9. Phase 2
    • Report
    • best-performing campaigns
    • best-performing ads
    • analysis of opportunities and weak signals
    • strategic recommendations and definition of the next steps
  10. Consolidation
    • implementation of the learnings from Test&Learn Phases 1 and 2 to set up the first solid campaigns
    • aligned with the defined strategy
  11. Long-term partnership
    • review of the option to extend the engagement over time

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