Content
Brand guidelines agency
Build operable brand guidelines, designed to be used by your teams and providers, to accelerate and align all brand productions.
The mission
Design and deliver operational brand guidelines (principles, usages, variations) to align all brand productions.
Objectives
- Frame the visual positioning and usages
- Explore graphic directions
- Validate a system (colors, typography, grids, components)
- Ensure fidelity to the brand
- Produce the ready-to-use formats
- Deliver a usable brand guidelines document
Key steps
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Need framing
- usages
- media
- constraints
- inspirations
-
Exploration
- proposal of graphic directions
- decision
-
System design
- colors
- typographies
- grids
- components
-
Variations
- key formats
- acceptance
-
Delivery
- brand guidelines document
- source files
- handover