ROAS, CAC, LTV: in e-commerce everything is measurable and everything is decided on margins. We run paid acquisition, conversion and retention as one single system, because that is what it is.
Get more conversions on your e-commerce site thanks to data, to cure the "leaky cart" effect caused by a very low conversion rate resulting from specific elements or steps of the conversion funnel, focusing on the use of heatmaps combined with A/B/z tests adapting the UX (experience) and the UI (interface), significantly increasing revenue (with a 1.5% conversion rate: a +1.5% increase = revenue multiplied by 2).
Leverage the strategy vital to any e-commerce site to significantly multiply ROI: send the right messages at the right time to convert or (re)engage the audience, maximize the returns of your marketing levers by letting no momentum slip away, while strengthening the transactional bond, all at low cost since it capitalizes on an already acquired audience.
Leverage the growth lever that turns one-time buyers into loyal customers, with a loyalty program built on mechanics designed to maximize orders, average cart, and customer lifetime value, rewarding your best customers while durably strengthening the bond between the brand and its audience.
Leverage the must-have acquisition channel for e-commerce: having your products featured first in search results through Google Shopping, with a hyper-precise algorithm targeting qualified buyers at the right moment with the right product, remarkably fast setup, and ROAS-driven budget control that can be fine-tuned down to each promoted product.
Produce impactful video ads to maximize advertising results with a more creative and captivating format, favored by the platforms as it is better received by the audience compared to static visuals, plus the ability to reuse the videos on product pages to better attract and convert visitors.